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Our Company

Since 1975, we have been working hard to bring you the best. We revolutionized the forestry industry with our innovative and original rotating hydraulic system. This innovation is where we got our name from, as Rotobec means: “rotators” of Quebec. Throughout the years, we have expanded our product line offering to include heavy equipment attachments and knuckleboom loaders for the scrap industry, waste management, the rail industry as well as other industrial sectors.

We are proud to design and manufacture almost every component of our products at our production facilities in Sainte-Justine, Quebec, CA, as well as Littleton and Groveton, New Hampshire, USA. We use the most advanced technologies throughout the design and production process and believe that the result is the best handling equipment available out there. For us,  it’s about giving it our all and always raising the bar higher. 

Throughout the years, Rotobec has proven to deliver unbeatable quality and nothing less. We have worked hard to bring our products to you, wherever you are in the world. Today, Rotobec products are globally trusted and recognized in more than 50 countries, making Rotobec a world leader in the industry.

We are Rotobec.

F i r s t c o n t i n u o u s r o t a t o r

In 1968, Marcel bought his older brother’s car garage and named it “Garage Marcel Cayouette”. Not long after, he met a customer who had a problem with the rotation on his grapple, which was only turning 260 degrees at the time. After several trials and prototypes that he was working on evenings and weekends, he created the first continuous rotation in 1972.

First Rotobec Bulding
C o m p a n y F o u n d a t i o n

By word of mouth, the product became so popular that in 1975, Marcel Cayouette and his wife, Justine Leblond, built a building next door to the garage to meet demand, and founded the company “Les Rotors du Québec”, which later became “Rotobec”.

M o v e t o a n e w l o c a t i o n

In 1979, the little garage became too small. Marcel and Justine decided to expand to a new building in the industrial park, which is where today’s headquarters and main factory are still located.

F i r s t i n t e r n a t i o n a l s a l e

In 1985, Rotobec sold its first grapple attachment outside of Canada and the United States. The first international sale was in Chile, and was made to our very first international customer, who is still one of our loyal customers today.

I n t e g r a t i n g e x t e r n a l s h a r e h o l d e r s

In 1989, Marcel and Justine decided to add outside shareholders to the company, namely key people in their respective fields: Rejean Lessard, Renaud Bourdon, Donald Gilbert, Marcel Ferland, & Robert Bouchard.

R e t i r e m e n t o f t h e f o u n d e r s

22 years after the company was founded, Marcel and Justine are taking a well-deserved retirement from day-to-day operations.

L i t t l e t o n I n a u g u r a t i o n

In 1998, we inaugurated our first factory in the United States, a big expansion! This factory, located in Littleton, New Hampshire has been expanding ever since and mainly produces our renowned Elite Loaders.

S e c o n d - g e n e r a t i o n s h a r e h o l d e r s

Marcel and Justine add their children to the company’s shareholding.

R o b e r t B o u c h a r d n a m e d C E O

Unlike many companies, Marcel’s successor is not one of his sons, but an outside shareholder. This decision was based on the strengths of his children, who are more involved in production and less in the administrative side of the business. As Marcel often says: “You can’t be good at everything, you have to know how to surround yourself with people who are better than you in the areas where you’re weaker.”

J u l i e n V . b e c o m e s s h a r e h o l d e r

Hired in 2007 as Finance Director, Julien Veilleux is added to the group of shareholders in 2010.

M a j o r f i r e a t h e a d o f f i c e

On August 25, 2015, a fire broke out in the 3rd phase of the plant, causing serious damage to the plant and its equipment just a few weeks before the company’s 40th anniversary celebrations. To find out how the company managed this situation, watch this documentary on the event: Rotobec Factory Tour.

J u l i e n V e i l l e u x b e c o m e s C E O

After 31 years with Rotobec, including 10 as CEO, Robert Bouchard is handing over the reins to Julien Veilleux. He sells his shares in the company to the 2nd generation of the Cayouette family and Julien Veilleux.

G r o v e t o n i n a u g u r a t i o n

Fast forward to more recently, we expanded our production capacity by adding a third factory. In 2019, we inaugurated our Groveton facility in New Hampshire. This brand new factory produces our one and only Rotobec Orange Peel Grapples, RPAs and waste grapples and is growing steadily.

T o d a y

Today, Rotobec is still owned by the second generation of the Cayouette family: Richard, Sylvain and Benoît, and by Julien Veilleux, external shareholder. With Richard, Sylvain and Benoit Cayouette all retired, they are starting to pave the way for the arrival of the third generation.

Our values
  • Commitment
    What connects us is honoring our promises: always give it our all, push the limits, and go further!
  • Simple & accessible
    Our door is always open to a member of the Rotobec family. We like to keep it simple. What really matters to us is the relationship and the involvement of all.
  • Agility
    Because our customers and employees deserve what’s best, we will quickly adapt and make every effort to meet their objectives.
  • Transparency
    Communication is the key to long-term relationships. By telling each other the real deal, we build solid foundations!

Our Mission

World leader in tough handling equipment, Rotobec builds everything solid – its relationships, its experts, its products! Loyal and committed to the long term, we work hard every day to offer superior quality services! Because when you join Rotobec, you become part of the family!

Our Vision

Raise the industry’s standards beyond expectations! To expand our leadership in our communities in order to establish ourselves in a sustainable manner, while always keeping our core values!

A global company

Rotobec was born in Sainte-Justine, Quebec, Canada. Throughout its global expansion, Rotobec has had to expand into new plants and warehouses. Today, Rotobec has 3 factories and 6 warehouses strategically located around the world to better serve its customers. They are located in Sainte-Justine (Quebec), Littleton and Groveton (New Hampshire), Kelowna (British Columbia), Carrollton (Texas), Rotterdam (Netherlands), Melbourne (Australia), Pekanbaru (Indonesia) and Curitiba (Brazil).

Community Involvement

Rotobec is part of a tightly knit community, making them intimately linked. Rotobec is involved in the community by supporting it to make it a vibrant living environment. The well-being of the community and its people matters deeply for us. That is why Rotobec partners with local causes, school projects, the youth, sports and different events to make a difference in its neighborhood.

You’d like Rotobec to support your cause?

Submit your sponsorship request here!

Mount Moose

A global brand

Wherever you are in the world, Rotobec will support you through our many dealers to bring you the highest product quality and support you deserve to help you reach the next level.
A global brand