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Privacy Policy


Last revised: August 11, 2021 

Welcome to the rotobec.com, rotobec-sti.com, majobrotobec.com or rotobec.myshopify.com website, including any of their associated features, applications, services or websites (collectively called the “Website”), operated by Rotobec Inc. (“Rotobec” or “we/us”). Rotobec is committed to respecting the privacy of its customers, partners and all other visitors to its Website (“Users,” or “you”), and to protecting their Personal Information, as defined below.

The purpose of this Privacy Policy (“Policy”) is to provide information about the Personal Information we collect and process in connection with your use of the Website. In addition, it provides information on how you can contact us to obtain more information if needed.

The Website is primarily administered from Quebec, Canada and the United States. However, Rotobec operates and collects Personal Information in several jurisdictions, including the European Union (“EU”). This Policy therefore takes into account the requirements of the Quebec Private Sector Privacy Act, its federal equivalent, the Personal Information Protection and Electronic Documents Act, the EU General Data Protection Regulation, as well as any other law to which Rotobec may be subject in the course of its activities (collectively “Law [s]”). The Personal Information you provide to Rotobec will not be used for any purpose other than as permitted by applicable Law and in accordance with this Policy

By using or providing your Personal Information to the Website, you consent to its collection, use, disclosure and retention in accordance with the terms herein.

We recommend that you read this Policy carefully. If you do not agree, please do not disclose your Personal Information to us and stop using the Website. You may also unsubscribe at any time from any newsletter we may publish or send us an email at the address indicated in the “Contact Us” section below. 

Scope of the Policy

This Policy applies to Personal Information of Users submitted to Rotobec via the Website or by any other written or oral means. Personal Information is collected during your use of the Website, when you subscribe to our publications, when you purchase our products or services, when you communicate with us, whether by email, telephone or otherwise, and in the course of Rotobec’s business relations with its partners, customers and suppliers. 

This Policy does not apply to Personal Information of employees, consultants or other individuals associated with Rotobec, or to any information that is not Personal Information, such as information of a purely commercial nature.

Also, when you make an online payment using a credit card or payment account to complete a purchase on our Website, no information about that credit card or account will be collected by us. Online payment will be processed and administered solely by third-party service providers, including Shopify, who will host the Personal Information collected on their own servers. Your Personal Information collected in this manner is then subject to the privacy policy of those third-party providers.

What constitutes Personal Information?

Personal information is any information that directly or indirectly identifies a natural person by reference to a single element or a combination of elements. This includes, without limitation, first name, last name, telephone number, street address, email address, credit card information, etc. (collectively “Personal Information”).

Collection of Personal Information

We collect Personal Information with your consent or as permitted or required by applicable Law, including for the performance of a contract or on the basis of Rotobec’s legitimate interest in promoting its products and services. Your consent may be intentional or implied, depending on the circumstances and the applicable Law. When you provide us with Personal Information about another individual, whether as a customer or otherwise, you are responsible for that information and we will assume that you have obtained that individual’s valid consent for us to collect, use and disclose that information in accordance with this Policy.

Rotobec’s services are not intended for minors. Therefore, we do not knowingly collect or process Personal Information about minors. By using the Website, you represent and warrant that you are of the legal age of majority where you reside or that you are authorized to use the Website by the person having parental authority over you. In the event that we become aware of the collection of Personal Information from minors without such authorization, we will take appropriate steps to delete such Personal Information from our servers and those of our partners. 

Rotobec will limit the collection of Personal Information, both the type and amount of information, to that which is necessary for the purposes for which it is collected. We will also ensure that the Personal Information we hold is accurate, complete and up-to-date.

Information you provide directly to us

What information is collected?

We collect the following Personal Information that you provide to us directly on the Website on a voluntary basis, including through creating an account or logging into the Website:

  • Name;
  • Zip Code/Postal Code;
  • Email address;
  • Phone number.

How is this information collected?

The Personal Information we collect about you is collected during interactions with the Website or with us in the following ways: 

  • When you create an account to purchase one of our products and services;
  • Through the various forms available on the Website, for example the Contact Us section, the Warranty Claim section, the Product Registration section, the Support Request section, the Job Application section, etc; 
  • By subscribing to our newsletter, if any;
  • When you contact us by email, telephone or otherwise

Why is this information being collected?

We use the information collected for the following purposes:

  • Allow you to use the Website and the services offered on it;
  • Communicate with you when you contact us;
  • Provide you with support in connection with our products and services;
  • Contact you when you subscribe to our newsletter;
  • Personalize your experience on the Website and improve our services;
  • Send you promotional offers;
  • Statistics, Research and Analysis;
  • Maintain, update and manage the Website;
  • Inform you of changes to our terms of use, policies and/or for other administrative purposes;
  • Protect our rights and interests;
  • Enforce this Policy or the terms of use of the Website; and
  • Comply with Laws

We collect and use only the information that is required and necessary for us to achieve the purposes mentioned above. However, depending on the nature and progress of the initial contact, your Personal Information may also be used for other purposes, including the preparation of a service offer, referral to one of our partners, commercial solicitation, etc.  

Information we automatically collect

What information is collected by us?

In addition to the above, we may automatically collect and store information about you, primarily the following:

  • IP address;
  • Operating system;
  • Type of device used;
  • Screen resolution used;
  • Visited pages and requests;
  • Time and day of connection;
  • Links you click;
  • User Origin;
  • Geo-localization; and 
  • Your browser language

How and why this information is collected?

This information is collected through the use of cookies. Cookies are small files that are stored on your computer or any electronic communication device you use when you visit the Website. These files enable the exchange of status information between the Website and your browser.

We use the following cookies:

  • Session cookies: These cookies are essential to the proper functioning of the Website and its features. They do not collect information to be used for commercial prospecting or advertising targeting. Session cookies are encrypted identifiers that are not recognizable but are essential so that you do not have to log in again each time you visit a page.
  • Google Analytics Cookies: Google Analytics collects several types of information related to your navigation of the Website, such as the pages you visit, the date and time of your visit and the links you click. Google Analytics also collects information such as your computer’s operating system type, browser language, internet service provider, and geographic location. Google uses this information only to generate statistics and reports about your use of the website. These elements allow us to improve the Website by better understanding the browsing behavior of the Users. 
  • Cookie “_lfuuid”: This cookie allows the Website to track the browsing activities of Users, anonymously until a User identifies himself by submitting a form. The cookie expires after a period of 10 years.
  • Facebook Pixel and Grenis Media cookies: these cookies are used to measure, optimize and create audiences for advertising campaigns on Facebook or other platforms, as well as to obtain statistics on the use of the Website.

We collect and use only the information required and necessary for us to achieve the purposes mentioned above. You can change your browser settings to refuse cookies. You can set your browser to reject cookies directly and, depending on the type of browser you are using, you can either reject all cookies or allow them on a case-by-case basis. Please note, however, that by deactivating cookies, you may not be able to benefit from certain features available on our Website.

If you use a computer in a public place or share a computer with other users, be sure to clear your browsing history before ending each session.

Whom we share your Personal Information with?

Rotobec will only share your Personal Information with others if you request it, based on your consent, or if disclosure is otherwise required or permitted by law. Rotobec will not sell your Personal Information to third parties.

We may, however, share your Personal Information with suppliers, partners, consultants, employees or other third parties as necessary to provide our services and manage the Website. We may also share information that includes Personal Information with our marketing agencies for marketing purposes as permitted by law. In particular, Rotobec uses the services of Shopify, a third-party service provider, to manage the processing of payments.

Our service providers and partners are chosen for their expertise and reliability. They act on our behalf and in accordance with our instructions. We authorize these service providers to use your Personal Information only to the extent necessary to perform services on our behalf or to meet legal requirements. We take reasonable steps to ensure that any third party service provider maintains a safe and appropriate environment and safeguards consistent with those required by applicable Laws to ensure that your Personal Information is protected at all times.

Please also note that applicable laws, both in Quebec and in other jurisdictions, may allow a government, court of law or state agencies to require disclosure of your Personal Information. We assume no liability in this regard and will not object to the disclosure of your Personal Information in the event that it is required by local law. We may also disclose your information to such recipients as we deem appropriate to exercise or defend any legal proceedings.

How long will Personal Information be retained?

The retention of Personal Information is for a period of time strictly necessary to fulfill the purposes of this Policy and for the period required by any applicable law, including tax regulations. 

Storage and Transfer

The Personal Information we collect is stored on secure servers with restricted access, based primarily in Quebec and the United States, either on our own servers or on those of third-party service providers. Some of the consultants, employees or third parties with whom we share Personal Information may also be located in various jurisdictions.

To the extent that Personal Information is transferred outside of Quebec, we will take the steps required by Applicable Laws, which may include, as applicable: (i) obtaining your consent before proceeding with the transfer; (ii) implementing binding corporate rules; (iii) adopting standard data protection clauses approved by the relevant authorities; or (iv) obtaining appropriate assurances from the recipients of the Personal Information in the third country that the Personal Information is adequately protected.


The Website keeps the Personal Information it collects in a secure environment and has implemented various measures to prevent its unauthorized disclosure, use, alteration or destruction. The Website uses SSL when transmitting your Personal Information, anti-virus software, firewalls and computer backup procedures. Rotobec has also taken other measures to ensure the security of Personal Information, in addition to those mentioned elsewhere in this Policy, which include (i) limiting access to Personal Information by personnel who need access to it to perform their duties (customer service, administration, controller, etc.), who are required to maintain confidentiality in the performance of their duties; (ii) physically securing Rotobec’s premises; (iii) reviewing our practices and this Policy on a regular basis; etc. 

Rotobec undertakes to use all reasonable means to ensure the confidentiality and security of Personal Information in accordance with reasonable technological standards for its field of activity. 

External links and forms

For your convenience, the Website may include hyperlinks to external websites operated by third parties. By clicking on these hyperlinks, you will leave the Website to those third parties, which may have different privacy policies and practices. This Policy is no longer applicable once you leave our Website. Please review the privacy policies of those other sites to which you are directed before providing any Personal Information. We are not responsible for, and do not accept any liability for, the personal information collection, use and disclosure practices of other entities that you may access through our Website.

Limitation of Liability

You understand and acknowledge that no computer system offers absolute security and that the protection of Personal Information cannot be fully guaranteed on the public network that is the internet. When you use the internet to transmit your Personal Information, there is always a risk of interception, loss or modification. Any transmission of Personal Information by you is therefore made at your own risk.  

You therefore agree that Rotobec shall not be liable for any breach of confidentiality, hacking, virus, loss or alteration of Personal Information transmitted or hosted on its systems or those of a third party and you hereby waive any claim in this regard, except in the case of gross negligence or willful misconduct on the part of Rotobec. Accordingly, you agree to hold Rotobec and its officers, directors, affiliates and business partners free from liability for any damages of any kind, whether direct or indirect, incidental, special or consequential, arising out of or in connection with the use of your Personal Information. 

In the event of a breach of confidentiality or security of your Personal Information that poses a high risk to your rights and freedom, you will be notified of the breach as soon as possible and Rotobec will take appropriate steps to maintain the confidentiality and security of your Personal Information.   

Rotobec’s Personal Information Officer 

Rotobec has designated a Privacy Officer who is accountable for compliance with this Policy and applicable law regarding the protection of your Personal Information. If you have any questions, concerns or complaints about the application of this Policy or the management of your Personal Information, please contact our Privacy Officer as indicated in the “Contact Us” section below. 

Right of access, rectification, opposition and withdrawal

We will confirm the existence, use and disclosure of your Personal Information to you upon your request, and provide you with access to and rectification of such information as necessary.  

As a User, you also have a right to oppose, delete and transfer your Personal Information. 

The right to object consists of the possibility for you to refuse, when the collection is based on your consent, to have your Personal Information used for certain purposes mentioned at the time of collection. Please note that we may not be able to provide you with certain services or access to certain features of the Website if you withdraw or refuse to give us your consent to use your Personal Information in accordance with this Policy.

The right to withdraw, or the right to be deleted, is the choice you can make to request that your Personal Information no longer appears in a file for consultation, distribution or transmission. We undertake to ensure that your Personal Information is deleted as soon as you exercise your right of withdrawal, except in cases where the law permits or requires that it be retained.

You may also request portability of your Personal Information, which is the transfer to you or a third party of your Personal Information, to the extent applicable and subject to any compelling legitimate reasons we may have for retaining it. 

In order to exercise these rights, you may contact our Privacy Officer in writing as set out in the “Contact Us” section below. In all cases, we will process requests for access or modification in accordance with the applicable law.  

Changes to This Policy

We reserve the unilateral right to make changes to this Policy at any time. Any such changes will be posted on the Website and will be effective immediately upon posting. We will take reasonable steps to notify you of any such changes, whether by a special notice on the Website, a personalized notice or otherwise.

By continuing to use the Website after an update is posted, you consent to our use of your Personal Information in accordance with the amended policy.

Applicable Law and Dispute Resolution

This Policy and your use of the Website shall be governed by the laws of the Province of Quebec and the laws of Canada applicable therein, excluding its conflict of law rules. 

In the event of a disagreement between you and Rotobec regarding the application of this Policy, we encourage you to first contact us in the manner provided herein. We will make every effort to reach an amicable resolution and find an appropriate solution to the situation, without prejudice to the right of either party to seek recourse to the courts in the manner and at the time it deems appropriate.  

If your use of the Website or any purchase of our products and services should give rise to a dispute, it will be resolved in accordance with the laws applicable in the province of Quebec, by a court of competent jurisdiction in the judicial district of Beauce, whose exclusive jurisdiction you irrevocably acknowledge.

Contact Us

If you have any questions about this Policy or a written request to our Privacy Officer, please contact us as follows: 


Phone number: (+1) 418.383.3002

Email: marketing@rotobec.com

Address: 200 rue Industrielle, Sainte-Justine, Quebec, G0R 1Y0, Canada