Design & Branding Guidelines
Welcome to the Rotobec Brand Center
This is your central hub for everything related to the Rotobec brand. Inside, you’ll find our logos, templates, and clear guidelines to help you represent Rotobec with confidence and consistency.
We built this space to make collaboration simple. Whether you’re developing a website, designing an ad, or producing a brochure, you’ll have everything you need to integrate Rotobec’s identity smoothly into your own materials.
By following these guidelines, you help ensure every touchpoint reflects the same strength, reliability, and care that define who we are.
Using our logo
We take great pride in our logo. It represents the strength, reliability, and care at the heart of Rotobec. Please follow these guidelines to ensure it always appears clearly and consistently.
Our primary logo combines the Rotobec lynx icon with the wordmark. Whenever possible, use the full logo to represent the brand.
Using the icon
Our lynx icon is the condensed version of the Rotobec logo. It may be used on its own only when space is limited, or when the Rotobec brand is already clearly established in the surrounding context.
While the wordmark can appear without the lynx icon, the lynx icon should never be used without the wordmark.
Legibility
Our logo should always appear clear, strong, and easy to read. To protect its visibility, apply the logo’s exclusion zone consistently. This space isolates the logo from competing visual elements such as busy image areas, low-contrast backgrounds, text, or supporting graphics.
The minimum clear space around the logo is determined by the height of the “R” in Rotobec. No other elements should appear within this area.
Minimum Size
Establishing a minimum size helps ensure the logo remains clear and impactful in every application. The full Rotobec logo should never appear smaller than 20 millimeters wide, and the icon should never appear smaller than 15 millimeters wide.
Logo misuse
Consistency is key to preserving the integrity of the Rotobec logo. It should never be altered, reinterpreted, or combined with other elements. The logo’s orientation, color, and composition must always remain exactly as specified in these guidelines. There are no exceptions.
Refer to the examples below for common misuses to avoid.
Using our colors
Rotobec’s color palette reflects our core identity: powerful, reliable, and confident. Rotobec Yellow and Black are our primary colors, supported by White as an accent that adds clarity and balance.
Rotobec Yellow brings energy and visibility to our communications, while Black grounds the brand with strength and authority. Use White to create space, highlight key elements, and ensure strong contrast across all applications.
Avoid applying Rotobec Yellow to the logo itself, it’s reserved for backgrounds, accents, and supporting design elements.
Fonts
What fonts to use?
When creating materials for Rotobec, we recommend using the default sans-serif font available on your platform to maintain clarity and consistency across formats.
When working within Adobe applications, Acumin Pro is readily available and should be used whenever possible.
For official projects that require Rotobec’s branded typefaces, Acumin Pro and Rational Text, please contact our marketing team to coordinate proper licensing and access.
Acumin Pro
We use Acumin Pro for main titles, secondary titles and common text across our brand communications.
Rational Text
We use Rational Text primarily for main titles, especially in advertising and promotional graphics.
For access to these fonts, please contact our marketing team — we’ll help coordinate licensed access so you can apply them consistently.
