Why the A+ Warranty Is a Game Changer
A Better Warranty Says Something About the Product
A warranty is more than a set of numbers. It says something about how much a manufacturer believes in the equipment it builds – and how willing it is to stand behind its customers after the sale.
With the introduction of the A+ Limited Product Warranty for ROTOBEC™ Elite Knuckle Boom Forestry and Refuse Loaders, we’re doing more than extending coverage. We’re putting greater backing behind a product we’ve continued to improve and a lineup we’re confident putting to work.
To understand why this change matters, we sat down with three members of the Rotobec team who see the customer experience from very different perspectives: Bruno Lalonde, Vice-President Service, Marketing & IT; Sylvain Talbot, Director of Service and Technical Support; and David Sanders, Regional Sales Manager – USA Southeast.
Their perspectives were different, but one message came through clearly:
A better warranty starts with confidence in the product behind it.
A+ Warranty Coverage at a Glance
Our new A+ Warranty Coverage for Elite F&R Loaders includes:
- 1-Year / 2,000 Hour Full Coverage*
- 2-Year / 4,000 Hour Major Hydraulic Parts Coverage*
- 3-Year / 6,000 Hour Major Structural Parts & Labor Coverage*
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Confidence You Can Put to Work
Over the years, the Elite F&R lineup has continued to evolve. We’ve listened to customers, learned from machines working in the field and made improvements designed to deliver the performance, durability and operator experience our customers expect.
For David, the stronger warranty puts something tangible behind those improvements.
“The warranty gives some teeth to the fact that you’ll stand behind the product as it’s been changed. This gives that credibility to stand behind the recent changes to the Elite Loader.” – David Sanders, Regional Sales Manager – USA Southeast
It’s one thing for a manufacturer to say it believes in its product. It’s another to increase the commitment it makes to the customer who purchases it.
Bruno sees the new warranty as a direct reflection of that confidence.
“We’re not just improving or repairing a broken product. We’re actually improving it, and we already have the confidence that they’re going to be good improvements. Here’s how much we trust it – we’re backing it with a better warranty.” – Bruno Lalonde, Vice-President Service, Marketing & IT
That’s what the A+ Limited Product Warranty represents.
We’re not simply saying we’re confident in today’s Elite F&R loaders. We’re putting better coverage behind that confidence.
Built to Last. Backed to Prove It.
Better Coverage Should Also Mean Greater Clarity
Improving the warranty wasn’t only about extending how long certain parts are covered. It was also an opportunity to make the relationship between Rotobec, our dealers and our customers clearer.
Warranty conversations can sometimes involve grey areas. What’s covered? For how long? Who do you contact? What happens next?
For Bruno and Sylvain, reducing that uncertainty is an important part of improving the customer experience.
As Sylvain explained while discussing the new coverage:
“It’s clear and straightforward… They’re going to deal with us, Rotobec, as they used to. There will be no third party involved.” – Sylvain Talbot, Director of Service and Technical Support
That simplicity matters.
The A+ Limited Product Warranty establishes clearer coverage periods and expectations, helping customers, dealers and Rotobec start from the same understanding.
Because a strong warranty shouldn’t leave customers guessing.
A Warranty Is Only as Good as the Support Behind It
Of course, coverage on paper is only part of the equation.
When your equipment is working every day, what really matters is what happens when you need help.
That’s where Rotobec’s service philosophy comes in.
Our Service and Technical Support teams work alongside our dealer network to support customers beyond the initial equipment purchase. We have dedicated people working with warranty claims, maintain continuous communication with our dealers and focus on providing clear answers as quickly as possible.
That responsiveness is something Bruno believes already differentiates the Rotobec experience.
“Our time to solve those warranties is probably among the best right now in the industry. When we look at last month, we were at 3.9 days. So we’re very quick at managing those warranty requests or warranty claims.” – Bruno Lalonde, Vice-President Service, Marketing & IT
A longer warranty means little if there isn’t a knowledgeable team behind it when the customer needs support.
The A+ Limited Product Warranty is therefore more than a commitment to the machine – it’s part of our commitment to the people operating and owning it.
Standing Behind Our Product Means Investing in Our Customers
There’s another side to offering stronger warranty coverage: it creates a greater commitment for Rotobec, too.
And that’s intentional.
The team evaluated what stronger coverage would mean for Rotobec before making the decision. Ultimately, the confidence we have in the improvements made to the Elite F&R lineup made taking on that additional commitment worthwhile.
As Bruno put it during the discussion, Rotobec is willing to take on that greater exposure because improvements have been made to the product, while clearer coverage can create value for Rotobec, its dealers and, most importantly, the end user.
We want customers considering an Elite loader to know they’re investing in equipment from a manufacturer that’s prepared to stand behind what it builds.
That means taking responsibility after the sale. It means supporting our dealers. And it means continuing to invest in the long-term experience of owning Rotobec equipment.
Standing behind our product means standing behind the people who depend on it.
Today's Warranty Helps Build Tomorrow's Loader
There’s also a benefit to warranty support that customers may never see.
It gives us information.
Every machine working in the field provides an opportunity to learn. When an issue occurs, understanding what happened and why can help our teams identify opportunities for improvement.
David highlighted the importance of that feedback loop during our discussion:
“When you get the feedback through the warranty claims… you’ll be able to pinpoint your weak points quicker and make changes to that. That’s going to be your real savings over time.” – David Sanders, Regional Sales Manager – USA Southeast
That feedback doesn’t stop with resolving an issue on one machine. It contributes to a growing understanding of how products perform throughout their lifecycle and where future improvements can be made.
Machines go to work. We listen. We learn. We improve.
So, Why Is It a Game Changer?
Perhaps David summed it up best during our conversation:
“The game changer is Rotobec saying with a new warranty, we’re willing to stand behind the product… The way we’re going to show you is we’re going to stand behind it with this warranty that we’re introducing.” – David Sanders, Regional Sales Manager – USA Southeast
The numbers certainly matter.
Our A+ Limited Product Warranty now provides:
3 years or 6,000 hours on Major Structural Parts and labor*
2 years or 4,000 hours on Major Hydraulic Parts*
1 year or 2,000 hours on Other Parts and labor*
But the real story is what stands behind those numbers.
Confidence in our product.
Greater transparency for our customers.
Support when it’s needed.
Accountability after the sale.
And a commitment to keep getting better.
That’s why we believe the A+ Limited Product Warranty is a game changer.
The Elite F&R lineup was built to take on demanding work. Now, we’re putting even more behind it.
Built to Last. Backed to Prove It.
*Warranty coverage is summarized for informational purposes only. Please refer to the A+ LIMITED PRODUCT WARRANTY for ROTOBEC™ Elite Knuckle Boom Forestry and Refuse Loaders for complete terms, conditions, limitations, and exclusions. In the event of any discrepancy, the official Warranty shall prevail.
Ready to Learn More?
Connect with your local Rotobec loader dealer to learn more about the Elite F&R lineup and our new A+ Warranty Coverage.
